What's included and what it costs
Two options based on how much support you want alongside the self-paced material.
- All five course modules
- Recipe documentation templates
- Location scoring worksheet
- Commissary scheduling framework
- Hiring and onboarding checklist
- Brick-and-mortar decision framework
- Lifetime access to course updates
- Everything in Self-Paced
- Two live group Q&A sessions
- One 45-minute private review call
- Direct email access for 60 days
- Review of your location scoring worksheet
- Feedback on your recipe documentation draft
- Access to private student community
Not sure which option fits your situation? Send a message through the contact page and describe where you are in your expansion process. That context helps answer the question.
Module-by-module breakdown
Recipe and Process Documentation
Covers the structure of a complete recipe card, how to identify and document critical control points, and how to build opening and closing checklists that any trained crew member can follow independently. Includes an editable recipe documentation template and a process map template for service flow.
Hiring and Training Unsupervised Crew
Covers writing job descriptions that attract reliable applicants, structuring an interview process for food service roles, building an onboarding program that covers safety, standards, and brand expectations, and setting up a performance check-in rhythm that works for mobile operations. Includes a full onboarding checklist and a performance review template.
Location Strategy with Data
Covers how to research foot traffic using free and low-cost tools, how to read permit availability and zoning data for your city, how to assess proximity to competing trucks, and how to use your own sales history as a baseline for projections. Includes a location scoring worksheet with weighted criteria.
Commissary Kitchen Logistics
Covers how to structure prep schedules for two trucks sharing one kitchen, how to allocate refrigerated and dry storage when space is limited, how to coordinate supply ordering to avoid shortfalls without overstocking, and how to communicate across trucks during the prep and service cycle. Includes a commissary scheduling template.
Brick-and-Mortar vs. Another Truck
Covers the financial and operational signals that suggest each direction, how lease obligations compare to truck acquisition costs, how fixed-location labor structures differ from mobile crew structures, and how brand positioning affects which path fits better. Includes a decision framework worksheet with prompts for your specific situation.
Common questions about enrollment
How long does the course take to complete?
The video content totals roughly six hours. Most participants spread the material over two to four weeks, working through one module at a time and implementing the templates before moving on. The course is self-paced, so there is no required schedule.
Do I need to have a second truck already?
No. The course works for operators who are actively planning an expansion and for those who are still in the evaluation stage. The location strategy and decision framework modules are specifically useful before you commit to a second truck.
Can I access the course on mobile?
Yes. The course platform is mobile-friendly. The templates are provided as downloadable files in both PDF and editable formats so you can use them on whatever device you prefer.
What if I have questions that aren't covered in the material?
Participants in the Self-Paced option can submit questions by email. The With Coaching option includes live Q&A sessions and direct email access for 60 days for more detailed follow-up on your specific situation.